Digipak and Website for Itch

The overall theme for the Itch campaign is all about feeling emotions, and the darkness of suicide and so on. This means that the theme of the digipak and website reflects these ideas.

Here is a digipak front cover design which I feel correctly reflect these moods and emotions:

The Website

The website would be a very dark one, which has a ruling colour of black and grey to once again symbolise the dark and sad feelings which will be reflected in the music video and the lyrics. The website will revolve around the girl in the music video which commits suicide and which the narrative is focusing on, by using pictures of her in the main background and in a slideshow etc.