My first idea for my music video for A2 media studies involves the song Itch by Nothing But Thieves.
Music Video Concept: A young teenage girl is walking through a council estate back to her apartment. The weather is very dark and cloudy, looking very gloomy. The narrative will involve her catching her boyfriend cheating on her, then eventually leading to her going up to the roof, then ultimately jumping off to commit suicide.
Added detail - during build up of song, lots os slow-motions shots, then during main 'drop', show faster paced fighting between boyfriend, then at end of song, more slow-mo and slower paced. Also, the song is 3:21 in length, so we may need to cut it down slightly.
How does this fit with the song?
The songs lyrics are very emotional and is all about wanting to feel emotions, and to "feel something". The idea of the girl committing suicide because of her boyfriend cheating on her helps link in with the idea of 'wanting to feel something'. The music video will focus on the girls hardships and make the audience feel sorry for her. The song is very dark and sad already, so my idea helps to add to these feelings.
Who are Nothing But Thieves?
Nothing But Thieves are an upcoming rock/indie band. Their image is similar to other bands, but no way near as extreme. They focus a lot on emotional lyrics, and are very unique in their own right. Nothing But Thieves are my favourite band too. They are similar to other bands, such as Catfish and the Bottlemen and The Vaccines.
My music video idea fits in well with both the song lyrics and the band image, which is why this is the idea I would like to do the most.
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