First Music video - Style by Taylor Swift
This music video is full on many stylistic elements, which are very arty and aesthetically pleasing to watch. This makes the video very interesting to watch and offers something very cool to look at. This is in work with 'beauty' shots of Taylor Swift, which again could be used to appeal to its teenage audience, as girls will admire the beauty, and boys may find her attractive to look at. There is also a relationship narrative in the lyrics and the visuals, which again may appeal to young girls.
Example of cool shot
Example of beauty shot
In my opinion, the main element if this video which attracts the teenage audiences, are the beauty aspects of Taylor Swift, and the cool, unique and unusual shots, which create interest and astonishment for the viewers.
Second Music Video - Uptown Funk by Mark Ronson
Disimilar to Style, this music video has many different elements to it which appeal to its audience. The first big element are the dance routines involved. People may admire the dance moves performed, such as the forwards moon walk. This is because the audience could possibly go and learn the moves themselves, and could also be targeting the party type of people. Additionally, there are many humorous elements to the video, such as the salon scene, the over-stylised choreography and the overall silly theme to it. There is also some cool camera movements, such as a tilt etc. which adds an old-school element to the video.
The forwards moon walk
The humorous hair salon
Overall, in my opinion the biggest appeal to this music video is the dance attraction and the humour. This makes a fun watch, and the audience can go off and try to imitate the dance moves elsewhere.
Third Music Video - Gibberish by MAX
The main attraction in this video are the clever editing techniques used, which create an amazing video full of tricks and cool stuff. There are reverse shots and forward shots, no cuts, cool smoke effects and projections. This additions make the video very interesting to watch and add a 'wow' factor which is quite rare. There are also a range of genres present, such as pop, dance and electro, which could appeal to many different people. And also there is once again examples of dance routines, which could again be rehearsed and repeated by audiences.
Example of Smoke Projections
Example of dance routines
Overall, I believe the main attraction to this video are the cool, technically interesting shots, as this is intriguing to watch for the audience. This also makes the video very visually appealing and innovative, which could reflect the overall message for the artist.
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