Freddie's Media Coursework: Evaluation Task 3: What have you learned from audience feedback?

Audience feedback is a crucial part of the production process, as it provides key information on what we should change, what is not the strongest part of any idea, and most importantly how to improve in our ideas to give them the opportunity to make them the best possible idea and product.

Over the many stages we have encountered during the pre, production, and post-production audience feedback has been present and vital in changing our ideas for the better.

FIRST INITIAL IDEAS

This is me in the beginning of the process, in which I pitched my initial ideas of my music videos to my classmates. At the end if the presentations, I acquired crucial feedback on how to improve each idea, and also what was good about each idea and which one to focus on for the future. In this particular example, the audience feedback had pointed me in the general direction of the 'Trip Switch' idea, which was hugely helpful as it allowed me to focus on being creative for that idea, more elaborate ideas and possible narratives in which i could include.

SECONDARY STAGE - CLASS FEEDBACK

Throughout my course also we have conducted class discussions in group, in which we asked them to give feedback on our progress of ideas. We then wrote down all of the feedback generated by the class on the board and noted down on paper, then summarised what we did to change our idea and what we will not change.

In addition to taking part in class discussions, we also have vital discussions with fellow media teachers, in order to try and make the most successful music video possible. We pitched the idea of smashing up a room, majority in slow-motion, however it was seen to be a bit plain and boring and that we needed something more visually interesting and possibly a narrative, and to the song SAIL by AWOLNATION. However, the feedback also told us that the song would be too popular to use as nearly everyone knows and recognises its music video, so it
would have been very difficult to use it.

In addition to seeing the media teachers and writing down the class feedback, we also recorded live the reactions and opinions of the classmates. This gave us the opportunity to go back and carefully listen to the feedback, so that we could pick out and choose the most important parts of it. From this feedback, in relation to my original pitched ideas, I was able to select the most popular idea choice, then continue with that one's progress.

This Prezi presentation is one our group made, which demonstrated a detailed and thorough plan into what we could possibly include into our music video. This gave us a great opportunity to show the audience visually what we wanted to achieve, and gave them a greater understanding of the possible idea, which meant they managed to provide more detailed feedback of how to improve and what they liked. One piece of advice in particular, was that the idea of the band slowly coming together one by one was liked, as it showed a link and relationship between the audience and the band.

FOCUS GROUP

Finally, we used primary qualitative data in the form of a focus group to get first hand opinions and feedback for our products. Here are screenshots of how we ran the session, and what the key features of the feedback were.