A group of people assembled together to participate in a discussion about a product before it is launched, or to provide feedback for the creators of the products to help improve the products.
How did we prepare for our focus group?
For our preparation, we had to print out many copies of our digipak, in different sizes and all stuck together as if if was ready to be sold. This is what the digipak looked like when we showed it to our focus group:
In addition, we had to finish a draft of our website. We published it in time for the focus group so that they were able to go through the website and provide sufficient feedback. Here are a few screenshots of the published website and a website tour:
We also finished editing the video and uploaded it to YouTube:
How did we run the session?
At the start if the focus group, we sat down and we handed out multiple copies of the digipaks around the focus group and we asked them a series of un-biased and neutral questions, to get as much fair feedback as possible. For example, we asked questions such as 'what do you think about the digipak?' and 'what do you think the genre of the band is?'. These neutral questions allowed for all of the feedback to be their own opinions, and not just agreeing or disagreeing with us.
We then showed them through the website, showing them all of the pages we have created. Once again we asked them a series of questions, e.g. 'what do you think of the structure?', 'what do you think of our band name?' and also 'from what you have seen from the digipak, would you think that both match each other in terms of the type of music they play etc.?'
We wrote down down all of the feedback on a piece of paper:
Finally, we then showed the group our music video. We showed it on the projector to maximise the screen size and make the audio loud and jumpy to get the groups' full attention.
What were the most significant findings?
For the website, it was found that the tone of the website didn't really suit the tone of the track. the focus group thought that the website gave the band a more funny/comedic vibe, whereas going on to listen to the song they felt it was a very serious and formal track. This means that they don't really match each other and that will need to be addressed.
Additionally, there are a few elements of the website that do not fit well, for example some of the gallery pictures do not fit the band tone and style, and it gives an unfinished/unprofessional feel to it.
The group overall really liked the video, so that is good for us.
The digipak, in the opinions of the focus group, needs to be more rocky, as similar to the website it does not match the style and tone of the band. They also came up with the idea that the front of the CD should be a golden lion, as we use it on our website, so it will be good to match those 2 things.
Here is the voice recording of the focus group session:
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