Music Video:
Website link:
http://bertieclarke0.wix.com/wildwons
Digipak:
Monday, 8 February 2016
Sunday, 7 February 2016
Friday, 5 February 2016
Sunday, 31 January 2016
Evaluation Task 3: What have you learned from audience feedback?
Audience feedback is a crucial part of the production process, as it provides key information on what we should change, what is not the strongest part of any idea, and most importantly how to improve in our ideas to give them the opportunity to make them the best possible idea and product.
Over the many stages we have encountered during the pre, production, and post-production audience feedback has been present and vital in changing our ideas for the better.
FIRST INITIAL IDEAS
This is me in the beginning of the process, in which I pitched my initial ideas of my music videos to my classmates. At the end if the presentations, I acquired crucial feedback on how to improve each idea, and also what was good about each idea and which one to focus on for the future. In this particular example, the audience feedback had pointed me in the general direction of the 'Trip Switch' idea, which was hugely helpful as it allowed me to focus on being creative for that idea, more elaborate ideas and possible narratives in which i could include.
SECONDARY STAGE - CLASS FEEDBACK
Throughout my course also we have conducted class discussions in group, in which we asked them to give feedback on our progress of ideas. We then wrote down all of the feedback generated by the class on the board and noted down on paper, then summarised what we did to change our idea and what we will not change.
In addition to taking part in class discussions, we also have vital discussions with fellow media teachers, in order to try and make the most successful music video possible. We pitched the idea of smashing up a room, majority in slow-motion, however it was seen to be a bit plain and boring and that we needed something more visually interesting and possibly a narrative, and to the song SAIL by AWOLNATION. However, the feedback also told us that the song would be too popular to use as nearly everyone knows and recognises its music video, so it
would have been very difficult to use it.
In addition to seeing the media teachers and writing down the class feedback, we also recorded live the reactions and opinions of the classmates. This gave us the opportunity to go back and carefully listen to the feedback, so that we could pick out and choose the most important parts of it. From this feedback, in relation to my original pitched ideas, I was able to select the most popular idea choice, then continue with that one's progress.
This Prezi presentation is one our group made, which demonstrated a detailed and thorough plan into what we could possibly include into our music video. This gave us a great opportunity to show the audience visually what we wanted to achieve, and gave them a greater understanding of the possible idea, which meant they managed to provide more detailed feedback of how to improve and what they liked. One piece of advice in particular, was that the idea of the band slowly coming together one by one was liked, as it showed a link and relationship between the audience and the band.
FOCUS GROUP
Finally, we used primary qualitative data in the form of a focus group to get first hand opinions and feedback for our products. Here are screenshots of how we ran the session, and what the key features of the feedback were.
We made a number of changes to our products as a result of the focus group.
Over the many stages we have encountered during the pre, production, and post-production audience feedback has been present and vital in changing our ideas for the better.
FIRST INITIAL IDEAS
This is me in the beginning of the process, in which I pitched my initial ideas of my music videos to my classmates. At the end if the presentations, I acquired crucial feedback on how to improve each idea, and also what was good about each idea and which one to focus on for the future. In this particular example, the audience feedback had pointed me in the general direction of the 'Trip Switch' idea, which was hugely helpful as it allowed me to focus on being creative for that idea, more elaborate ideas and possible narratives in which i could include.
SECONDARY STAGE - CLASS FEEDBACK
Throughout my course also we have conducted class discussions in group, in which we asked them to give feedback on our progress of ideas. We then wrote down all of the feedback generated by the class on the board and noted down on paper, then summarised what we did to change our idea and what we will not change.
In addition to taking part in class discussions, we also have vital discussions with fellow media teachers, in order to try and make the most successful music video possible. We pitched the idea of smashing up a room, majority in slow-motion, however it was seen to be a bit plain and boring and that we needed something more visually interesting and possibly a narrative, and to the song SAIL by AWOLNATION. However, the feedback also told us that the song would be too popular to use as nearly everyone knows and recognises its music video, so it
would have been very difficult to use it.
In addition to seeing the media teachers and writing down the class feedback, we also recorded live the reactions and opinions of the classmates. This gave us the opportunity to go back and carefully listen to the feedback, so that we could pick out and choose the most important parts of it. From this feedback, in relation to my original pitched ideas, I was able to select the most popular idea choice, then continue with that one's progress.
This Prezi presentation is one our group made, which demonstrated a detailed and thorough plan into what we could possibly include into our music video. This gave us a great opportunity to show the audience visually what we wanted to achieve, and gave them a greater understanding of the possible idea, which meant they managed to provide more detailed feedback of how to improve and what they liked. One piece of advice in particular, was that the idea of the band slowly coming together one by one was liked, as it showed a link and relationship between the audience and the band.
FOCUS GROUP
Finally, we used primary qualitative data in the form of a focus group to get first hand opinions and feedback for our products. Here are screenshots of how we ran the session, and what the key features of the feedback were.
We made a number of changes to our products as a result of the focus group.
Monday, 18 January 2016
Friday, 15 January 2016
Final Changes to Products
Here is a screen recording of the final version of our website, which demonstrates the main changes we have added after the focus group feedback.
Firstly a big thing that we changed is some of the language that we used to title and label some of the components in the website. We researched other bands' websites, such as Catfish and the Bottlemen, to see what language they used. As a result, we changed the subtitle of the tour dates on the homepage to 'Tour Dates' and the 'band in action' caption was changed to 'Backstage photo'. The change in language seems to fit more in the conventions of indie/rock band style, as it has the the impression of being less formal and more relaxed, which is what indie/rock bands seem to expel in their attitude.
On the homepage, we deleted the Soundcloud audio and the Google Maps widgets as they seemed to have a random feel and irrelevant job being on the homepage. This gave the website a very unprofessional feel, and the focus group noticed this and said that we should get rid of it.
Additionally, we sorted out many small details in the website but are at the same time crucial in its' development. We added social network site links in the top right hand corner of the website, and also on the tour dates section, we added a link to 'Ticketmaster', which is a website focused on selling concert tickets to bands and artists at concerts.
Moreover, on our gallery section, we deleted a couple of photos which had too much colour on them as it clashed with our bands style. Our band is focused on being all black, however we had a few images which included blue and pink colour, which did not suit them at all. The focus group pointed this our further, as a result we got rid of them.
One example of a photo we got rid of:
Additionally, we made a final version of the front cover of the digipak. We added a slightly faded and transparent golden lion which is the face of the website and digipak. This again is of direct response to the focus group, who said we should focus more on the golden lion and put it more on the digipak, so all three of our products linked together. We also changed the spelling of the album cover to remove the 'e'.
Before: After:
Finally, we decided to get rid of the 'BIO' page on our website. This was because it was not necessary and again it did not really suit the band's style and tone of their track. It also makes our website a bit simpler, which again is a convention of indie/rock bands' website, as they have a 'don't care' attitude, so they prefer the simpler and more clean websites.
Monday, 11 January 2016
Conducting a Focus Group
What is a focus group?
A group of people assembled together to participate in a discussion about a product before it is launched, or to provide feedback for the creators of the products to help improve the products.
How did we prepare for our focus group?
For our preparation, we had to print out many copies of our digipak, in different sizes and all stuck together as if if was ready to be sold. This is what the digipak looked like when we showed it to our focus group:
In addition, we had to finish a draft of our website. We published it in time for the focus group so that they were able to go through the website and provide sufficient feedback. Here are a few screenshots of the published website and a website tour:
We also finished editing the video and uploaded it to YouTube:
A group of people assembled together to participate in a discussion about a product before it is launched, or to provide feedback for the creators of the products to help improve the products.
How did we prepare for our focus group?
For our preparation, we had to print out many copies of our digipak, in different sizes and all stuck together as if if was ready to be sold. This is what the digipak looked like when we showed it to our focus group:
In addition, we had to finish a draft of our website. We published it in time for the focus group so that they were able to go through the website and provide sufficient feedback. Here are a few screenshots of the published website and a website tour:
We also finished editing the video and uploaded it to YouTube:
How did we run the session?
At the start if the focus group, we sat down and we handed out multiple copies of the digipaks around the focus group and we asked them a series of un-biased and neutral questions, to get as much fair feedback as possible. For example, we asked questions such as 'what do you think about the digipak?' and 'what do you think the genre of the band is?'. These neutral questions allowed for all of the feedback to be their own opinions, and not just agreeing or disagreeing with us.
We then showed them through the website, showing them all of the pages we have created. Once again we asked them a series of questions, e.g. 'what do you think of the structure?', 'what do you think of our band name?' and also 'from what you have seen from the digipak, would you think that both match each other in terms of the type of music they play etc.?'
We wrote down down all of the feedback on a piece of paper:
Finally, we then showed the group our music video. We showed it on the projector to maximise the screen size and make the audio loud and jumpy to get the groups' full attention.
What were the most significant findings?
For the website, it was found that the tone of the website didn't really suit the tone of the track. the focus group thought that the website gave the band a more funny/comedic vibe, whereas going on to listen to the song they felt it was a very serious and formal track. This means that they don't really match each other and that will need to be addressed.
Additionally, there are a few elements of the website that do not fit well, for example some of the gallery pictures do not fit the band tone and style, and it gives an unfinished/unprofessional feel to it.
The group overall really liked the video, so that is good for us.
The digipak, in the opinions of the focus group, needs to be more rocky, as similar to the website it does not match the style and tone of the band. They also came up with the idea that the front of the CD should be a golden lion, as we use it on our website, so it will be good to match those 2 things.
Here is the voice recording of the focus group session:
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