Talk from Polydor Productions

These are the notes that I made during the talk:

• video commissioner - oversee whole video

• talk about timeline, treatments and show us video

• budget based on expectations of sales of track
• pitches brief to make sure everyone on same page and gives director enough freedom for themselves
• some directors have specific qualities and great ideas and teams - inspired by different things and surrounded by best possible people
• encourage taking risks
• dont send out briefs to no more than 5-10 directors
• week later, read treatments received from directors
• Takes around 6-8 weeks from when they get track to finishing the video, then get puts up a week later
• if radio doesn't see change in listeners etc. then they will stop playing track

"YEARS & YEARS" TREATMENT AND VIDEO

• grab peoples attention immediately, visuals most important aspect - pick images of what you want video to look like and include references
• average UK budget for video 30-40 grand
• need to make sure everything is communicated well
• director and editor create final cut in 4-5 days, then sends off to get approved and/or give comments on what to include as well
• never have enough time in a shoot, make sure everything is planned out thoroughly to have the best possible and most efficient shoot

"SKANK" BY WILEY VIDEO

• Shot as a documentary style video
• no costume, styling etc. all real people who asked around 

Evaluation

In my opinion, I found the talk very useful as it gave us a good insight into how the music industry works and the crucial steps we must take into making a successful music video.

• The first important point, is that in the treatment, one must grab the immediate attention and generate lots of visuals aspects like color, images and font.
• Secondly, they were consistent in the point of making sure we are as organized as possible, otherwise we are preparing for a bad shoot and failure. They said that there is never enough time to shoot, so we have to make it as efficient and executed as well as possible. 
• Additionally, there was great emphasis on communication between our group and between our actors. They mentioned the point about if there is poor communication then you will be destined for a poor video.

What have we done in response to these points?

In response to these points, our group have created a social media group chat on Facebook, so that we are in constant communication with one another. This allows us to organize meet-ups and rehearsals easily and it shows that we are listening to the advice from Polydor Productions.