Thursday, 18 June 2015

Album Artwork - Organic vs Synthetic

In this post, I will be analyzing the artwork of album covers, and applying Negus' Theory of 'Organic vs Synthetic' to these album covers to describe and explain what conventions, technical and symbolic, were used and why.

1st Album Cover:



In my opinion, I think that this is the album cover of an artist. This is because the album cover only has one woman on it, which in my view is to represent the artist. However, upon later discovery that this is a band, this may have been used to confuse their audience, which could reflect the lyrics involved with their songs. I think this is an organic band, as the album cover has very specific feelings and emotions about it, which cold be the construction that the band has achieved by themselves. It seems very artificial The album is expressing a rock/alternative feel about it, because some technical conventions used, such as the whole red background which connotes a dangerous impression, which could symbolize the genre of music. My personal opinion about this album cover is that I don't understand the intentions of the woman and the all-red background is very unattractive, and means you cannot see the woman very clearly. I would not buy this album. 

Some questions i would ask would be:

'Why do you think your audience would like your design?'

'Does the negative character positioning reflect the lyrics in your songs?'



2nd Album Cover:




This is the same band as before. Once again, this has a very organic feel to it, through the style and design of the album. The harsh lighting which creates a shadow implies a very scary/freaky feel, and the wide-eyed man involved, in my opinion, makes the consumer feel very on edge and nervous, as it is very uncomfortable as he seems to be in danger. The artwork again has symbolic connotations of rock genre, as rock stereo typically is very harsh and makes some people uncomfortable to listen to. In my opinion, this artwork is very unappealing as there is no real message involved and it just seems to be too random and unnerving. I would again not buy this album and I am a little surprised that this was a successful album. 

Some questions i would ask:

'Were you worries about isolating your audience with a creepy picture?'

'Does the picture convey emotions portrayed in your songs?'



3rd Album Cover:





Again, this is the same band. This album cover is very different compared to the other two. This one doesn't have any 'creepy' components to it and it is quite refreshing to see a nice landscape and mountains used. In my opinion, I think that the buy standing alone represents the band, who feel that they are very isolated and alone in this world, as they are standing away from the two boys who seem to be friends. However, I would change my view of what genre it would be, as I would say that this would be a classical genre, as the landscape is very relaxing and soothing and beautiful, which are symbolic conventions of classical music. As a result, I think that this would be a successful album and I would buy it. The artwork is very appealing and isn't as weird as their other album covers. 

Some questions I would ask:

'Do the levels of the image and the broad expanse of the landscape represent the global music stage, and do the small children in the foreground represent the minor size of your band standing in front of such adversity in the music industry?'

'Did this represent a change in the genre of your music?'




4th Album Cover:





After having looked at this album cover, I think that this is the album cover of a band. The plain, grey color scheme is one of darkness and simplicity, which could be some symbolic conventions used to portray how this is an alternative genre, possibly acoustic. I think that this band would be very organic, as the album cover shows no evidence of a specific construction or commodity being used, which is a key part of Negus' theory. The simplicity in my opinion too would not be enough for synthetic band to grab the attention of audiences, as its too basic and unappealing. My overall opinion of this artwork is that it is somewhat boring and unattractive, and that it is unsuccessful in acquiring my interest for me to buy this album. 
Some questions I would ask:


'Does the absence of color reflect the bands' emotions?'

'The album is called ''LINES'' but why is there a circle at the bottom?'




Final Album Cover:





This album cover is an interesting one. I think that this some sort of Spanish band, but it has an English written album name. This is because the name ''ROJA'' is Spanish, and the cover has an interesting drawing of a horse being ridden by a woman. I think that is a typical Spanish genre of music, such as Latin Pop or bossa nova. There is a very organic feel to this album because it has a very simplistic and basic color scheme of black and white, but this gives a nice emphasis on the name as it is written in red. The font of the tagline is too in a very Spanish style, which also gives connotations of organic, as it has a very personal implication with it. My overall opinion of this album cover is that it is very visually boring, but the actual drawings of the woman and horse is very cool unique. I would buy this album, despite not liking the black and white color scheme. 

Some questions I would ask:

'What is the significance of the album's name'

'Does the woman used symbolize a specific band member or someone important to the band?' 


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