WHY IS GENRE A RELEVANT CONCEPT FOR AUDIENCES?
A genre of a film can be a method of describing what films people enjoy, such as a comedy, romance film or a horror. The genre of a film has a massive affect on whether the audience will ever watch that film or not.
HOW DOES GENRE EFFECT FILM PRODUCTION AND FILM DISTRIBUTION COMPANIES?
A genre is a huge part of a film and to its audiences. A genre determines what a film's target audience is. Film production companies want to make as much money as possible, so they make their films using as much of the conventions of that particular genre as possible, to make their film as attractive as possible to its chosen audience. Distribution companies advertise the films, using many methods such as trailers and posters. In these media texts, are some enrapturing parts of the film being advertised, such as the main characters and some sort of action in the background. Once again, this is too reach out to the chosen audiences, as lots of conventions of the chosen genre is used, and to get as many people watching the film as possible.
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